The NFL is officially back, which means the start of the of the NBA season is just around the corner. All we have to do now is wait for September to end and then we finally get to see some pre-season action.
The Warriors will take the floor on September 30th at Oracle Arena as they host the Denver Nuggets, but then they travel to China for two games against the Minnesota Timberwolves. On top of seeing some new players in a Warriors jersey this season, you will also see something you’ve never seen before.
For the first time ever, the NBA has allowed teams to add a sponsor on their jersey. We’ve seen the Sixers partner up with StubHub, the Bucks are teamed up with Harley Davidson, and the Orlando Magic got Disney to be their official jersey sponsor. Now we will see each team with a small patch of their sponsor on the front of their jerseys.
What about the Warriors? Well, we finally know which company is partnering with the Warriors for the next few years. Rakuten, an e-commerce and internet company has become the official jersey sponsor of the Warriors and we finally get to see what the patch looks like on a Warriors jersey.
The Nike logo is also new this season, so this jersey will be much different than the ones you have bought in the past. For more information on this partnership, here’s the official press release from the Warriors:
OAKLAND, CA – The NBA Champion Golden State Warriors and Rakuten, Inc. (rack–ten) today announced a multi-year partnership to include the Rakuten logo on all Warriors jerseys beginning in the 2017-18 NBA season. The Rakuten badge will be featured on all of Golden State’s practice, regular, post-season and Summer League uniforms. For the first time in NBA history, the NBA approved the sale of jersey sponsorships, beginning with the 2017-18 season. The badges will be on the front left opposite the Nike logo and will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor’s logo.
As part of the partnership agreement, Rakuten will also become the Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner of the Warriors. In addition, Rakuten Group company Ebates, a leading membership-based online cash-back site in the U.S., will become the Warriors Official Shopping Rewards Partner, the global mobile voice messaging service Rakuten Viber will become the Official Instant Messaging and Calling App Partner and the Rakuten Kobo eReaders will become the Official E-Reader Partner of the Warriors.
“Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization,” said Warriors President and Chief Operating Officer Rick Welts. “We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe.”
Founded in 1997 in Tokyo, Japan, as the world’s first successful merchant-focused e-commerce marketplace, Rakuten now encompasses over 70 businesses spanning e-commerce, digital content, communications and fintech that reach more than 1 billion members around the globe. Since 2012, Rakuten has been ranked in the top 30 of Forbes Magazine’s annual “World’s Most Innovative Companies” list. In line with its growing investment in the United States and its vision for global innovation, Rakuten established its Americas regional headquarters in the San Francisco Bay Area in 2015.
“We are thrilled to partner with the Golden State Warriors, one of the most successful organizations in sports today and one that shares our passion for positivity, teamwork and optimism,” said Rakuten Inc. founder and CEO Hiroshi “Mickey” Mikitani. “Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more beautiful game through a distinct style of unselfish, teamwork-oriented play.”
The Warriors won the 2017 NBA Championship, the fifth title in franchise history and second in the last three years. The organization was also honored with the SportsBusiness Journal/Daily Sports Team of the Year award in both 2014 and 2016, along with Warriors Owner and CEO Joe Lacob earning the SportsBusiness Journal/Daily Sports Executive of the Year award in 2016.
The Rakuten partnership also includes entitlement to the Warriors Practice Facility, now named the Rakuten Performance Center, along with a significant representation with the Warriors traveling party and additional sales and marketing elements including in-arena signage, digital, social and radio.
The Warriors sponsorship adds another global platform to Rakuten’s professional sport portfolio that includes ownership of Japan’s Vissel Kobe soccer club and Tohoku Rakuten Golden Eagles baseball team, the team that won the national Japan Series Championship in 2013. In July 2017, the company also became the Main Global Partner and Official Innovation and Entertainment Partner for iconic soccer club FC Barcelona.
About the Golden State Warriors
The Golden State Warriors organization, currently in its 72nd season, is a charter member of the National Basketball Association. Founded in 1946, the Warriors called the city of Philadelphia home for 16 memorable years before moving to the West Coast in 1962 to become the San Francisco Warriors and ultimately, in 1971, the Golden State Warriors when the team moved across the Bay to its current home in Oakland. The team’s storied history includes five NBA Championships, an NBA-record 73 wins during the 2015-16 season, the greatest post-season run in NBA history (16-1 in 2017), six of the NBA’s 50 Greatest Players and 27 members of Naismith Memorial Basketball Hall of Fame. For more information on the Golden State Warriors, please visit warriors.com.
About Rakuten
Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 30 of Forbes Magazine’s annual “World’s Most Innovative Companies” list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions. For more information visit https://global.rakuten.com/corp/.