Steph Curry is having the year of his life and although the Warriors don’t play for several days, you will get to see his face numerous times during All-Star weekend. On top of playing in the All-Star game on Sunday, participating in the Foot Locker Three Point Contest and going up against John Wall in the Battle of the Game Changers on Saturday, Curry will also take part in plenty promotional media events.
Today, it was mainly off the court stuff, including an event put up by Under Armour that would officially unveil the official ad for the Curry One, which features Jamie Foxx. The ad is supposed to air nationally on Sunday, but thanks to adage.com, we have it for you here:
Jamie Foxx does a great job in the ad, which really gets you hyped about Curry and his signature shoe. Under Armour is battling Nike and Adidas in the basketball sneaker world and landing Curry to be the face of the franchise is a game changer. Attracting a big name like Foxx only adds credibility to the brand and it also helps to make a great campaign, which Under Armour has accomplished with this “Book of Will” campaign.
Foxx will be close working for Under Armour and his focus will me more than just basketball. It will include the brand as a whole, but the Curry One was his first project. More are sure to follow. Curry and Foxx in the same room is always entertaining, so it makes sense to pair them up.
Will you be rocking a pair of the Curry One?